Lenard Motor Company

The Lenard Motor Company, more commonly known as Lenard, is an American automobile manufacturer that supports race teams in the TM Master Cup Series, the TM Lights Series, the ARLA Elite Series, and in the RROL Elite Series. It also, prior to 2012, fielded cars in the American Stock Car Championship via its subsidiary Sellick. Lenard will drop the Sellick brand in 2012 in favor of its own (see Models).

The company's logo is a silhouette of a bird, as the name originates from the French word canard -- meaning duck.



Models
Lenard offers two models for race teams: the sedanish Q9 and the ponycar-styled R37. The R37 is a new model that was introduced in 2011. An older model, the R7, was also used up to the 2012 season.

The factory-supported teams run the R37 model, while the older Q9 appears alongside the R37 in the lower-tier series.

2012
Initially, Lenard announced that it would field the Q9 in the new-look ASCC. However, further refinements of the body style caused Lenard to reconsider, and it will instead field an updated R20, now rebranded Cheyenne.

There apparently have been those who have created concept designs of the R20. One of the examples was on the old body but with an updated look.

Fortner purchase
It was announced prior to the 2011 Round of British Columbia that Lenard had purchased the assets of the troubled Fortner auto manufacturer, which had a massive internal shake-up mid season. As a result, Lenard pulled the Fortner brand out of the TM Master Cup completely, since it already supports Ocean Motorsports in that series. This primarily impacted Matt Taylor's Independent's Trophy entry, which had to switch to the Omecha MA02 chassis.

The Fortner company was wound up later in the year, with its plants becoming dedicated to building Lenard and Lycoia cars. Fortner have since rebranded itself, competing in the 2018 Formula B season

Lycoia Acquisition
In 2012, Lenard acquired the Lycoia brand, with the initial agreement that Lenard would seldom interfere with Lycoia models. (To be continued)

TM Master Cup Series

 * Lenard International – Luciano Soveral, Jacob Kard, Paul Lyons, Cameron Taylor, José Luis Martinez, Tom Delgado (Lenard Cheyenne R20)
 * Power Steering, Inc. – Kurt Plissken, Greg Woodard, Zack Webster (Lycoia Interceptor)
 * DeGarmo-Delgado Enterprises – Tom Moore, Derrike Chatier, Mike Whitmore, Brandon Lareau, Kurt Reynolds, Tom Delgado, Jim Hayes (2013 Lycoia Brute)
 * JINX Racing – Joel Rodriguez, Victor Kane (Lenard R37)
 * Sergio Power, Inc. – Libby Bell, Bigsby Foote, Rip Tyler (2014 Lycoia Brute)
 * RY Racing – Wyatt Castle (2014 Lycoia Brute)

TM Lights
All teams run the Lenard Cheyenne R20.


 * Power Steering, Inc. – Thurston Blood, Buffy Boreanaz
 * Terra International Motorsports – Wyatt Castle, Jack Dempsey
 * DeGarmo Enterprises – Brad Dwyer, Joel Rodriguez, Kurt Reynolds, Craig Jonser
 * Alex Harrison Racing – Michael Humpfreys
 * Great Lakes Motorsports – Ike Durbin, Steve Holiday, Jr.
 * Atlantic Motorsports – Ross Carter, James Hewitt