Max Rentacar

Max Rentacar is an American businessman and former racing driver from Florida. He is the founder and current CEO of MPire Rent-a-Car.

Rentacar competed in what is now the FARC Lowe Dollar Series between 1979 and 1985, winning the opening round at Daytona in his final season. He enjoyed a personal friendship with series founder Henry Walker and repeatedly praised FARC's lower barrier of entry compared to other racing tours. This has motivated many attempts to provide driving opportunities for ordinary people, through both MPire and independent ventures.

Rentacar's mission has produced mixed results, starting with the creation of the Daytona USA series in 1994, which featured amateur drivers and mechanics fielding former Master Cup and FARC cars of various ages and quality. The rulebook was extremely thin, with few regulations on engines, parts, and safety equipment. The series was quickly criticized for its dangers; the inaugural race at Daytona saw some cars fail to pasd 100 MPH while the leaders lapped the track in excess of 210 MPH.