Launch Energy

Launch Energy is an energy drink that is very active in motor sports. The team entered the TM Master Cup Series in 2009 by sponsoring Arto Kekkonen. In 2011, they stepped up their sponsorship to both cars at FLASH Racing. Following the 2012 season, Launch took majority ownership of the historic FLASH team, renaming it the American Launch Energy Racing Team, or ALERT. They are also the title sponsor of the Launch Energy Motorpark in Wales.

Launch Energy drink comes in many varieties, including Red Alert, UV Grape, Orange, Lemon, and Whiteout flavors; as well as sugar free, caffeine free, and natural variants.