b
b (founded in 1983) is a Colorado-based erotic men's magazine that sponsored Leslie Riggs in the ARLA Elite Series. Riggs is a b model herself, and her presence on the track has generated a lot of exposure for the magazine and earned Riggs a larger following than any other driver.
Sponsors of the magazine's nature were banned from the TM Master Cup Series and the TM Lights Series until 2010. Before the ban was lifted, Riggs drove a car with the b logo replaced by a drawing of a bee in these series.
b is often criticized for having a lax attitude towards minors reading the magazine, as well as the abysmal quality of the various articles in the magazine; b columnist Kenny Haydon defended the writing in July 2009, stating, "I've never heard of anybody who actually reads the magazine".