b
b (founded in 1983) is a Colorado-based erotic men's magazine that sponsored Leslie Riggs in the ARLA Elite Series. Riggs is a b model herself, and her presence on the track has generated a lot of exposure for the magazine and earned Riggs a larger following than any other driver.
![](http://images.shoutwiki.com/tmpedia/thumb/c/c1/Riggs_bee.jpg/300px-Riggs_bee.jpg)
Sponsors of the magazine's nature were banned from the TM Master Cup Series and the TM Lights Series until 2010. Before the ban was lifted, Riggs drove a car with the b logo replaced by a drawing of a bee in these series.
b is often criticized for having a lax attitude towards minors reading the magazine, as well as the abysmal quality of the various articles in the magazine; b columnist Kenny Haydon defended the writing in July 2009, stating, "I've never heard of anybody who actually reads the magazine".